Digital Marketing

Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m.

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AI’s conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings

This past couple of weeks, it wasn’t politics or U.S. Thanksgiving gatherings that dominated social media arguments. Instead, it was a car manufacturer. That’s right. Jaguar’s bold rebrand, including a

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces.

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to

You’re underpaid for the marketing work you perform. That’s the sentiment of marketers surveyed for CMI’s 2025 Career Outlook: Content and Marketing Professionals (registration required). How much are marketers underpaid?

I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of

When it comes to Facebook advertising, AI is nothing new. Meta has been using AI for some time now. But with Meta Advantage+, it’s putting more focus on AI-driven campaigns.

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and

I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people in there, and

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what