Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI.  At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company […]

During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the venture never materialized, if I were building one today, I’d make sure to create an ecommerce business plan to ensure that my vision had enough stock to be profitable. Why? Having a […]

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Let’s take a look at the biggest HubSpot updates for February 2025. Updates managers will love Updates […]

If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing, but most would agree that it’s an essential part of your marketing strategy. In this guide, I’ll clear up the confusion. I’ll give you […]

Software customization offers a direct path to solving the most frustrating workflow challenges. Are your workflows dragging? Do you see missed opportunities? In 2025, off-the-shelf solutions often fail to keep pace with rapid business change. Imagine a system that adapts to your exact needs. Picture seamless data flow. Envision teams working in perfect sync. You […]

It’s Friday afternoon and we’ve got some exciting news to share! We are delighted to announce that Koozai has been named as a Finalist for the ‘Stand Out Small Integrated Digital Agency of the Year’ accolade at the UK Digital Excellence Awards 2025! It’s a huge achievement, and we couldn’t be prouder of our talented […]

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in a crowded feed controlled by someone else. Then, the rules change and access disappears overnight. LinkedIn recently shut down company pages for two lead-gen providers, erasing […]

As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model. Post Views: 9

In our most recent Google Ads benchmarks report, we found that search ads cost per lead increased about 25% from 2023 to 2024, and based on recent trends, we won’t be surprised to see that percentage rise again when we release our 2025 benchmarks in a couple of months. Why does cost per lead keep […]

Every once in a while, there comes a golden opportunity for marketers to jump on a timely topic. You might recall when the Barbie movie was released, Airbnb used it as an opportunity to create hype videos for a stay at the real-world Malibu DreamHouse. Or when Uber partnered with Etsy to place friendship bracelets […]

When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different story.  Forcing individuals to make trade-offs — rather than simply rating options — leads to far more accurate predictions. Learn why forced choice works and […]

Google’s firm grip on the search engine market is both a dream and a nightmare for marketers like me. With nearly 92% of the worldwide search market share, it’s no surprise that when we talk about the top search engines, Google dominates the conversation. But that dominance also makes it incredibly tough to rank on […]

Half of all Americans use AI, according to a survey by Elon University’s Imagining the Digital Future Center.  And it’s not just the tech bros and Silicon Valley elites, either. Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? It is also used by 53% of households earning under […]

I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how important it is to stay ahead of social media trends — platforms evolve, algorithms shift, and what worked last year might not work today. That’s why […]