I see one mistake derailing marketing strategy again and again: Setting up marketing teams as internal agencies that serve cross-functional “customers” in other departments. That’s a problem because it typically leads to reactive, disconnected efforts — even in the era of sophisticated AI, automation, data, and marketing analytics. Sometimes, marketing teams try to incorporate strategic […]

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m […]

Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers can use to refine their strategies. Post Views: 6

The custom software development process often misses one crucial element: the human being. Businesses pour resources into digital transformation, yet user adoption plummets. Why? Software forgets the user. In 2025, this oversight is a death knell. We see clunky interfaces. Frustration mounts. Support tickets flood in. Customers complain. This isn’t just a tech problem. It’s […]

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome series, abandoned carts, nurturing sequences, anniversary triggers — the list goes on.  But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value. Here […]

Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. Post Views: 8

Can you imagine an AI start-up saying no to money from investors?  DeepSeek founder Liang Wenfeng is doing just that.  According to The Wall Street Journal, “In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. Those people said Liang […]

I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Post Views: 5

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s data needs, AI’s expanding role and how customer experience management impacts acquisition and retention. While this isn’t new, one thing remains certain — change is constant. What feels like rapid transformation today will only accelerate in the […]

Modern marketing is less pushy than yesteryear’s — and I love that. It’s less about forcing your message on people and more about helping. However, personality marketing is one strategy that still dances the line between savvy and shady to many, including yours truly. Post Views: 7

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech — whether you are selecting, implementing or managing these platforms — gives you another […]

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like […]

Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs are struggling to find a niche with their users at some organizations, there’s a bigger problem facing many CDPs before users even get their hands on the technology — deployment. Enterprise software applications are notorious […]

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Post Views: 9