February 5, 2025
ChatGPT growing as a traffic referrer, reshaping search behavior, report says
Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s according to new Semrush (disclosure: MarTech is owned by Semrush) analysis of 80 million lines of global clickstream data from the second half of 2024. Search […]