Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers. Post Views: 11

While Google still dominates the search industry, AI platforms like ChatGPT, Perplexity, Copilot, and Gemini are taking slices of the pie. And those slices could eventually have a big impact on traditional search traffic. You might have even started to see some website visits trickle through from AI in your analytics. As more and more […]

For some organizations, attempting to align your sales and marketing teams feels like playing the lottery: you keep trying because the payoff would be huge, but deep down, you don’t expect it to happen. Sure, sales and marketing might collaborate on a few initiatives, but at the end of the day, they operate as two […]

We see it all the time — our clients invest in HubSpot but barely tap into its AI capabilities. It’s like buying a high-performance car and leaving it in the garage. If your team is still doing things the hard way, you’re missing out on easy wins. HubSpot’s AI tools are making workflows faster and […]

Don’t launch a new agency or any brand before listening to advice from someone who’s done it and even written a book about building brands that break barriers. Source link Post Views: 7

Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found that it involves knowing how to use keyword research software […]

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? To evaluate whether your marketing organization needs a full marketing automation platform (MAP) or an email […]

Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. Post Views: 7

Spring has sprung, but has your marketing? This season, it’s more important than ever to have spring messages and greetings prepared for your customers that make an impact. In fact, it’s been proven that shopping and spending increase over the springtime. Your potential customers may be ready to purchase with your business, but do you […]

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores aren’t just about transactions — they’re influential brand ambassadors that shape perception and loyalty.  The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections? The […]

Fashion shows function well as a marketing tool. Models walk down runways showcasing what the brand is selling. It’s a common-sense tactic. Yet, this marketing play doesn’t have to be common, as Boot Barn illustrates with its recent Boot Barn X Wonderwest Fashion Show. The western lifestyle brand did something that can inspire any B2C […]

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best types of marketing campaigns have a long shelf life — sticking in my brain for years, decades even (Sarah McLaughlin’s tear-jerking “Arms of an Angel” ads for […]

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons.  That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report (registration required).  Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them […]

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. Post Views: 10