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Multi-charity pre-loved fashion retailer Charity Super.Mkt is bringing its second-hand department store pop-up concept back to Glasgow from 9 May 2024, it’s 17th location to date.

The new store will be on the ground floor of Buchanan Galleries, opposite the LEGO store. Charity Super.Mkt first set up shop in the city at Glasgow Fort in June 2023 – a Scotland first for the venture.

Charity Super.Mkt

Charity Super.Mkt Co-founders Wayne Hemingway and Maria Chenoweth

It also marks a return to the same area for Charity Super.Market Co-Founder Wayne Hemingway, who had a store on the adjoining Buchanan Street with his Red or Dead brand in the 1990s.

Hemingway said: “Glasgow has proven over the years to be at the forefront of style and cultural movements and second-hand and vintage clothing has always been popular in the city. To be opening a store just yards away from where we opened Red or Dead in the 90s feels pretty surreal.

“At Red or Dead, Glasgow was our trend barometer. We’d test things there and if it didn’t sell in Glasgow we knew it wouldn’t work – if it did, we’d roll it out.

“We’re on a journey to show that charity fashion could and should be part of a modern retail mix in the busiest of shopping centres – we’ve done it in the biggest sites in London, Manchester, Bristol and Oxford and we’re expecting Buchanan Galleries to have the same success.”

Charity Super.Mkt has generated sales of £2 million to date, creating an additional income stream for the likes of Shelter, Cancer Research, Age UK and TRAID.

Kathy Murdoch, Centre Director at Buchanan Galleries, said: “We’re incredibly proud to support local charities and community groups, so to be able to add a hugely popular, multi-charity supporting store really is great news.

“The trend for pre-loved fashion is growing year-on-year and we’re committed to evolving our offer so we stay relevant for our guests. This is not the first time we’ve welcomed a pre-loved fashion brand, but it’s certainly the biggest opening we’ve had to date.

“Charity Super.Mkt is a proven concept that has been exciting shoppers across the UK and its ethos aligns with our continued commitment to becoming a more sustainable retail destination.”

Charity Super.Mkt

Charity Super.Mkt Co-founder and CEO of Traid, Maria Chenoweth, said: “Charity Super.Mkt has brought charity retailers into mainstream retail as the demand for ‘resale therapy’ grows and grows.

“We’re giving charities the opportunity to raise more funds, and that means more nursing time in hospices, more support for animals, more research into cancer and in TRAID’s case, more support for the people who make our clothes.

“It’s good for customers, allowing them to do their bit for society, it’s good for the environment, because we’re reusing and recycling, and it’s good for shopping centres, creating footfall and a broader retail mix. But most important of all, it’s generating much-needed income for charities.”

Earlier this month, Charity Super.Mkt marked a return to Brent Cross shopping centre, where the multi-charity pop-up was first conceived in January 2023 – in the former Topshop unit.

This time around there are two new concepts: ‘The Edit’, a more carefully curated edit of second-hand clothing from fashion houses including Burberry and Vivienne Westwood, and a separate event-based store with a rotating weekly theme and DJs. Both are set to run until mid-July 2024. The duration of the new Glasgow pop-up is yet to be revealed.



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