Could the new Argentine government be the trigger for much needed digital innovation

Following the investiture of Javier Milei as the new President of Argentina, Spanish-speaking tours & activities seller Civitatis responds.

Despite being one of the largest economies in the Latin America region and even a top 20 economy by size globally, the penetration of digital innovation in Argentina has been relatively shallow by comparison. This is reflected in an under-developed online travel technology marketplace and infrastructure – be that B2C or B2B – with few exceptions beyond the very successful Despegar.

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