Hospitality technology specialist D-Edge has acquired LoungeUp, a guest relationship platform, for an undisclosed amount.

In a statement, Accor-owned D-Edge said the acquisition “marks a significant step towards providing the hospitality industry with a comprehensive and integrated suite of solutions covering every touchpoint of the hotel guest journey.”

Pierre-Charles Grob, CEO of D-Edge, said, “LoungeUp fills up D-Edge’s technology suite by providing hoteliers with a comprehensive and seamless toolkit. By integrating LoungeUp’s advanced [customer relationship management] capabilities with D-Edge’s central reservation system, we are setting a new standard for a unified and easy to use one-stop-shop solution. This holistic approach addresses the complete technological needs of hotels, groups and chains in both distribution and operations.”

Mathieu Pollet, CEO and co-founder of LoungeUp, said, “We are simplifying hotel management by integrating operations through connected systems, automating tasks and ultimately boosting the hotel’s business — resulting in more bookings, increased booking value and greater profitability. We believe that with LoungeUp integrated into the D-Edge solution portfolio, hoteliers will require essentially two systems to ensure efficient operational and distribution management: D-Edge and a property management system. This is a major change in the industry that suffers from a very fragmented IT environment.”

The statement adds that Pollet and co-founder Lionel Tressens will lead the growth of the guest management business unit within D-Edge.

LoungeUp acquired virtual hotel assistant Dmbook Pro in late 2020.

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