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Gap has tapped Fabiola Torres to be global chief marketing officer, the company said Wednesday. In her previous role at PepsiCo, Torres served as marketing chief for its energy drinks business and Hispanic business unit, according to her LinkedIn.

The global chief marketing officer position is a new role for the company, and will oversee the brand’s marketing, creative, visual merchandising, store experience and operations teams.

Prior to PepsiCo, Torres has served leadership roles at Nike and Apple. As head of global sneaker culture at Nike, Torres helped launch the first Nike Sneakers destination as a mobile app, according to Gap.

“It was incredibly important to bring on a leader who can navigate transformation, build brands that shape culture, and lead with purpose,” Gap brand CEO Mark Breitbard said in an internal memo announcing Torres’ hire.

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