Headquarters: La Quinta, California
CEO: Bruce Yoxsimer
Website: BTP Automation
Founding date: 2020
Investment: $2.5 million
BTP Automation is an award-winning SaaS enterprise solution for automating the corporate hotel sourcing process. BTP analyzes real-time, actionable data to find inefficiencies and compliance issues for a company. Then fully automates the remedy through corrective actions. This occurs all day, every day, as opposed to the annual, months-long sourcing exercise, which is standard practice. BTP delivers continuous data-driven refinement of corporate hotel programs that consider actual travel patterns and changing market conditions, a first in the business travel industry.
Strategic goals for 2024
In 2024, we will continue to enhance our automation solutions to meet evolving industry needs and technological advancements. This will drive further market presence and capture a larger share of the corporate hotel sourcing market, which is in dire need of new technology solutions.
Our over 200 companies on the platform remain a key priority for us to ensure customer satisfaction, retention and loyalty through exceptional service and support. These strategic goals for BTP Automation in 2024 should help drive the company’s growth, customer satisfaction and overall success in a competitive market.
Lessons learned since founding
1. Customer-centric approach is key: Understanding their needs, gathering feedback and continuously improving our solutions based on their input has been pivotal to our success.
2. Agility and adaptability: The tech landscape evolves rapidly. Being adaptable and willing to pivot when necessary is crucial.
3. Building strong partnerships: Collaborating with strategic partners has expanded our reach and capabilities, opening doors to new markets, customers and resources that would have been challenging to access on our own.
4. Talent is everything: Attracting and retaining top talent is fundamental. Our employees are the ones driving our innovation and customer satisfaction.
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