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EaseMyTrip, an
India-based online travel agency, has invested about $4 million in ETrav Tech, giving it a 4.94% stake in the
company and boosting its effort to grow its non-air segments. 

ETrav Tech is a B2B company serving travel agents with
content such as air tickets, hotel bookings, holiday packages, visa services,
travel insurance, car rentals and bus tickets. The company said it currently
serves more than 30,000 travel agents, 600 distributors and 700 clients that
use its API or white label services.

Founded in 2008, EaseMyTrip offers air tickets, hotels and
holiday packages, rail and bus tickets, and ancillary value-added services. The
company said this investment will help to diversify its portfolio and enhance
its offerings for corporate clients.

EaseMyTrip is one India’s largest platforms for air ticket
bookings, providing content from more than 400 international and domestic
airlines.

“We are aiming at diversifying our portfolio in the non-air
segments. After investing in hotels, we now intend to enhance our services for
our corporate clientele and investment with ETrav Tech Limited will be pivotal
in the same,” said Nishant Pitti, co-founder and CEO of EaseMyTrip.

“Leveraging their tech capabilities and expertise in dealing
with B2B clients, we are confident to service our corporate clients better with
improved offerings. Strategic decisions like these mark a milestone in our
journey and fortify our commitment to providing seamless travel experiences for
our customers, backed by innovation and technology.”

And said Henil Ruparelia, managing director of ETrav Tech, “We
are delighted to collaborate with EaseMyTrip, a prominent player in the travel
industry. Their strategic focus on diversifying into non-air segments aligns
perfectly with our vision for expansion and innovation. By combining
EaseMyTrip’s investment with our tech capabilities and B2B expertise, we aim to
deliver  unparalleled services to
corporate clients. … We are excited about the opportunities this partnership
brings and look forward to achieving mutual success and growth.”

In August 2023, EaseMyTrip
acquired a majority stake in three India-based travel companies
– Guideline
Travels Holidays, TripShope Travel Technologies and Dook Travels. Prior to
that, it had acquired a controlling
stake in hotel booking app CheQin
and B2B hotels
platform Traviate
.

EaseMyTrip has offices across India and in Southeast Asia,
New Zealand, the United Arab Emirates, the United Kingdom and the United States.



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