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Let’s talk about something that’s probably affected each and every one of us at some point: the frustrating fluctuation of our sizes. Whether it’s due to changes in our bodies, differences in sizing between brands, or simply the inconsistencies within the fashion industry itself, finding the perfect fit can often feel like searching for a needle in a haystack. But fear not, because the relaunch of the Universal Standard Fit Liberty program is here to put an end to these woes once and for all!

Say goodbye to the stress of not knowing whether your clothes will fit tomorrow, and hello to a wardrobe that adapts to your body, no matter what. Let’s dive in and explore how Fit Liberty is revolutionizing the way we can shop for plus size fashion.

Inside the Universal Standard Fit Liberty Program That Takes on Fluctuating Sizes for GOOD!
Image via brand

In a fashion landscape where size inclusivity is more than just a buzzword, Universal Standard is leading the charge with its relaunch of the Universal Standard Fit Liberty program. Originally only offered in a small capsule collection, this initiative aims to address the frustrations of shoppers dealing with size fluctuations by offering a complimentary exchange service for over 400 styles, ranging from sizes 00 to 40.

Enter the Universal Standard Fit Liberty program. Launched as a customer-centric solution to the age-old problem of size fluctuation, Fit Liberty allows customers to exchange garments for a new size at no additional cost! This means no more worrying about investing in premium clothing only to have it become too tight or too loose over time. With Fit Liberty, you can be rest assured that your wardrobe will adapt to your changing body without compromising on style, comfort, or quality.

But Fit Liberty isn’t just about convenience – it’s about empowerment.

Inside the Universal Standard Fit Liberty Program That Takes on Fluctuating Sizes for GOOD!
Image via Brand

“We are incredibly tuned into our community and therefore know that Fit Liberty addresses an unspoken but universal truth,” says Universal Standard co-founder and CEO Polina Veksler.

She continues, “Women in general, but plus-size women in particular, have been conditioned to think of their body size as a temporary condition. Often women are shopping for their future selves that may, or may not, come into being. Fit Liberty empowers the customer to invest in premium garments that fit exceptionally in real time, without compromising style preference, comfort, quality, or finances due to expectation of weight fluctuation. The shoppers’ bodies are not our business; their clothes are. So, no matter the size, we will be here to deliver wholly perfected clothing at any stage of life.”

What to expect in the Universal Standard Fit Liberty Range

By offering a range of sizes from 00 to 40, over 400 options, and providing a hassle-free exchange service, Universal Standard is challenging traditional shopping norms and promoting a more inclusive and accepting approach to fashion.

Inside the Universal Standard Fit Liberty Program That Takes on Fluctuating Sizes for GOOD!
Image via Brand

The Fit Liberty collection features a diverse range of best-selling styles, including denim, workwear, outerwear, athleisure, and contemporary designs. Whether you’re looking for everyday essentials or statement pieces, there’s something for everyone in this size-inclusive lineup. And with prices starting at just $50, quality and affordability go hand in hand.

Even better, for the launch, you can enjoy the new and improved Universal Standard Fit Liberty range at “35% off to make the collection as accessible as possible.”

Inside the Universal Standard Fit Liberty Program That Takes on Fluctuating Sizes for GOOD!
Image via Brand

What sets Fit Liberty apart is its commitment not only to sustainability but to social responsibility. Returned styles are upcycled or laundered and donated to Universal Standard’s philanthropic partners, helping women reenter the workforce and giving back to the community. This focus on giving back ensures that every purchase has a positive impact beyond the world of plus size fashion.

Inside the Universal Standard Fit Liberty Program That Takes on Fluctuating Sizes for GOOD!
Image via Brand

With Fit Liberty, Universal Standard is setting a new standard, one that prioritizes the needs and desires of the customer above all else. So, whether you’re a size 00 or a size 40, Universal Standard has you covered – literally.

You can shop the Universal Standard Fit Liberty options now, at UniversalStandard.com

Universal Standard’s Fit Liberty program is more than just a revolutionary size exchange service – it’s a statement of empowerment, inclusion, and acceptance. So why settle for anything less?  

How comforting is the idea that you can exchange your garments if you change sizes within a year? Knowing that if life happens, there is a brand that understands and works with you, through it all?

What items that are missing in your plus size wardrobe that you are going to score with the expansion and relaunch of this program? Suiting? Denim? Dresses? Let us know your thoughts in the comments below!



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