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MORE JISOO: London fashion label Self-Portrait Wednesday released its prefall campaign starring Jisoo from popular K-pop group Blackpink.

Having graced the brand’s spring 2024 campaign, the South Korean idol posed for the brand in a recording studio in Seoul.

Jisoo Poses for Self-Portrait Pre-fall Campaign in Recording Studio

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Captured by Yoon Jiyong, Jisoo donned a diverse range of looks from Self-portrait’s pre-fall collection – mini dresses in taffeta, soft denim and self-portrait’s iconic Guipure lace, a delicate knit two-piece set, and elegant evening designs in taffeta in red and black – each of them handpicked by Jisoo on set to showcase the versatility of her chameleonic character and style. 

Han Chong, founder and creative director of Self-Portrait said: “What I have come to discover through working with Jisoo is that she is a real chameleon and loves to experiment with her wardrobe.

Jisoo Poses for Self-Portrait Pre-fall Campaign in Recording Studio

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“We decided to shoot her in a recording studio – a place where she feels at home and comes to life – to capture her at her most authentic self. Her selection of off duty denim and relaxed twinset knits to fun partywear and evening gowns shows the full spectrum of her own personal style and felt like a diary of a pop star,” he added. 

To accompany the launch of the campaign, the brand will host a series of installations and pop-ups, bringing the campaign setting to life in Seoul and London. 

Jisoo Poses for Self-Portrait Pre-fall Campaign in Recording Studio

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The pop-up in London will recreate the backdrop of the recording studio and will house the latest collection including pieces selected by Jisoo for the campaign. 

The installation in Seoul will display the campaign series in giant formats.



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