digitalinfowave


Kipling and Body Glove are teaming up on a capsule of beach-ready accessories.

The limited-release collection features three classic Kipling styles: a large drawstring backpack, a large waist pack and a small crossbody bag in three colors: black, pink and yellow.

To introduce the collection, the companies are working with a range of women to create user-generated content for its campaign. They include pro surfer and Body Glove ambassador Tatiana Weston-Webb as well as style editor Pandora Amoratis, digital creator Mackenzie Sommers and other women who are also customers of the brands.

“We believe our customers are the heart and soul of our brand,” said Priscilla Mera, marketing director of Kipling North America. “To celebrate the collaboration as well as our customers’ creativity into this campaign, we are able to showcase the ways our products empower them to embrace an active and adventurous lifestyle.”

Mackenzie Sommers with her Kipling x Body Glove bags.

Mackenzie Sommers matched her swimsuit with her accessories.

courtesy

Nick Meistrell, vice president of global marketing for Body Glove, added: “The partnership embodies the perfect synergy between style and function, offering a unique blend of retro flair and modern design. I can’t wait to see how this collaboration sparks new trends, capturing the essence of such an iconic fashion era in a contemporary way.”

The Kipling x Body Glove capsule collection will retail starting at $69 and will be available beginning Wednesday on both brands’ e-commerce sites.

Kipling was founded in 1987 in Antwerp, Belgium, and operates more than 200 stores around the world. It is currently owned by VF Corp. Body Glove traces its history to 1953 and has been owned by Marquee Brands since 2016.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *