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Levi Strauss & Co. has appointed Gianluca Flore as Chief Commercial Officer and Executive Vice President, effective 29 July 2024.

Flore brings more than 25 years of international commercial experience in the luxury apparel and lifestyle sector. He joins Levi’s from Burberry, where he has worked for almost seven years, and where he was appointed Chief Commercial Officer in September 2021 – overseeing five regions and a network of more than 400 stores.

Reporting to Michelle Gass, President and Chief Executive Officer of Levi Strauss & Co. (LS&Co.), Flore will join the company’s executive leadership team and will be responsible for the commercial operations of the Levi’s brand across all global channels, including stores, e-commerce and wholesale.

Gass said: “I am delighted to welcome Gianluca to LS&Co. at this transformational moment for the company, as we pivot to become a DTC-led, denim lifestyle leader.

“He is an industry veteran with an exceptional track record of delivering profitable growth at iconic fashion brands. His depth of experience in driving market relevance and consumer-centric, operational excellence makes him the right leader to help us usher in the company’s next chapter of stakeholder value creation.”

Prior to Burberry, Flore held leadership roles at luxury group Kering, including CEO of Brioni, where he established a profitable retail business model for the brand, and at Bottega Veneta, where he led double-digit revenue increases across wholesale and retail channels.

Commenting on his appointment, Flore said: “It’s an honour to join a storied company like LS&Co. at this exciting time for the Levi’s brand, which continues to be the unequivocal category leader, firmly at the centre of culture.

“I look forward to working with the immensely talented LS&Co. team, in service to its consumers and to making Levi’s the definitive denim lifestyle leader globally.”



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