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Genderless clothing brand Pangaia will open its first standalone bricks-and-mortar UK store on London’s Carnaby Street this summer.

The 1,500 sq ft store will be found at 57 Carnaby Street and will stock the B Corp certified brand’s classic styles and promises to be more than a retail space, providing an opportunity for shoppers to reconnect with nature whilst in the heart of the capital. The store will also enable customers to learn about the brand’s sustainable innovations.

Pangaia

Pangaia was founded in 2018 by Miroslava Duma, who started the business with a mission “to ensure every product it produces is better for the planet than if it did not exist”.

The new store builds upon Soho’s reputation as the go-to location for first stores. It will be surrounded by retailers including Axel Arigato, whose Soho store was its debut in the UK, plus End and Adidas Originals, whose Soho locations were global firsts.

Michelle McGrath, Executive Director at Shaftesbury Capital, which is investing in the new location, said: “Pangaia is one of the most interesting and innovation-driven brands globally.

“Its flagship UK debut in Soho’s Carnaby Street underscores the district’s reputation for UK firsts, world-class experiences and sought-after consumer demographics.

“The signing highlights our approach to active curation, seeking out challenger and high growth brands which complement the muti-dimensional nature of the area and its existing brands and restaurants such as Aimé Leon Dore, Adidas Originals, END, Mountain, Kiln and Rita’s.”



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