Pitti Uomo has revealed Paris-based sustainable fashion house Marine Serre as the Guest Designer for the 106th edition of the Florence trade show, taking place between 11-14 June 2024.

A menswear runway show featuring Marine Serre’s latest creations will take place on the evening of 12 June at a location in the Italian city which is yet to be confirmed.

Marine Serre is a trailblazer in the production of new garments using deadstock or vintage materials, which the house refers to as ‘Regenerated’, a practise that has been fundamental in her ethos since her debut collection in 2016.

Commenting on the reason behind Marine Serre being selected as the next Guest Designer, Francesca Tacconi, Special Events Coordinator of Pitti Immagine, said: “As an athlete, as she was, Marine designs garments ready to overcome generational constraints as the test of time. Clothes suitable for going out into the world, beautiful to look at and feel on, which speak of mental attitude and personality, of style and bearing.

“It is the result of tenacious virtuosity, this way of tying together the needs of the present and fabrics of the past, experimenting with the ‘ars combinatoria’ of upcycling, between sustainable and innovative fibres. Captured by the precise approach to the contemporary and by the freshness of a formal reinterpretation that enhances the body, it seemed natural to invite Marine Serre to Florence as guest designer of the June edition.”

Serre added: “It’s an honour for me and my team to be the Guest Designer of Pitti Uomo this season. We’re looking forward to bringing the essence of Marine Serre to Florence, mixing craftsmanship our way, and shaking the lines of what’s expected to be, bringing imagination at the service of transformation.”

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