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Bruce Parkinson

In celebration of  Travel Advisor Appreciation Month, Royal Caribbean Group is making it easier for travel partners to enhance their social media presence with the launch of Rallio, a new social media partner.  

Rallio gives travel partners access to ready-to-use social media content developed by Royal Caribbean’s in-house, dedicated trade marketing team. The posts are easily customizable and shareable across all major social media platforms to help travel partners boost their visibility, enhance their engagement, and keep their clients informed in real-time.

Royal Caribbean Group says Rallio is easy to use and will take care of scheduling posts ahead of time across all social platforms, to fit the business needs of individual travel partners.  

This new free tool is now available on CruisingPower.com under Sales & Marketing > Social Media and is available to use across Royal Caribbean Group brands (RCI, Celebrity Cruises and Silversea). As an extra token of appreciation, travel partners will also have a chance to win up to $500 for their Co-Op marketing spend when they register for Rallio this month.  

Royal Caribbean Group says the launch of Rallio marks its latest action to invest in travel partners’ business success. The company’s automation journey has led to the development of over a dozen automation tools and services that provide travel partners with the resources to deliver a customizable, personalized and impactful client experience.

Royal Caribbean, cruise, Icon of the Seas

Icon of the Seas docked at Perfect Day at CocoCay next to Vision of the Seas (Photo Credit: Eric Bowman)

Highlights include: 

FlexPay: Travel partners can take care of their client’s final payment with up to 10 pre-pre-scheduled automatic payments that can be arranged by date, amount and across more than one payment method. There are zero fees and interest.

Cruise Planner: Travel partners can now browse and book onshore and onboard experiences for their clients, in addition to specialty dining to spa, fitness experiences and more.  By booking ahead, travel partners can secure the best pricing.  

Flight Finder: This tailor-made booking tool works hand-in-hand with the Espresso experience. Travel partners can modify and cancel flights, change and add seat selections, manage transfers and more, while their clients enjoy benefits like lowest Airfare Guarantee, Assured Arrival and Pay Later.   

Royal Caribbean VP Vicki Freed

Vicki Freed, Royal Caribbean International’s Senior Vice President of Sales, Trade Support and Service (photo by Eric Bowman)

“The appreciation for our valued travel partners is at an all-time high and we’re thankful for the trust they have given Royal Caribbean to deliver lifelong vacation memories for their clients,” says Vicki Freed, SVP of Sales and Trade Support and Service.

“We remain committed to investing in our travel partner’s business success by providing the right combination of automated features and tools that help our travel partners deliver a more personalized, memorable, and impactful client experience. With Rallio, travel partners will have the full support of Royal Caribbean’s in-house marketing team to help take their social media presence, across all social platforms, and business to a whole new level. We’re excited to be on this journey with them.” 


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