Social-first athleisure brand TALA is the latest online brand to branch into brick-and-mortar, debuting its first physical store presence at Selfridges on 10 May.

The brand, renowned for its sculpting leggings and waist-snatching gym tops, will be available to purchase at Selfridges Oxford Street, a branded shop in Manchester Trafford, Manchester Exchange Square and Birmingham.

Tala was founded by fitness influencer Grace Beverly in 2019. The idea that started TALA: If you could buy the same quality activewear at the same price, but made sustainably and ethically, wouldn’t you?

Beverley, said: “Anyone who knows TALA knows that we – and I – are completely product-obsessed, so for customers to be able to try on their favourite TALA pieces in person is incredibly exciting, and I couldn’t think of a better place to start than Selfridges, a retailer that holds so much history within its walls.”

Shoppers will be able to interact with TALA’s consciously created products for the first time, feeling the quality of the clothing crafted with sustainable fabrics. Each store will feature bestselling collections, including DayFlex, Sculpt Seamless, Signature Sweats and 365 Sculpting Lounge.

TALA Chief Executive Officer, Morgan Fowles, commented: “We’re very excited to be launching TALA at Selfridges. It’s a milestone moment to experience our brand in a physical retail environment for the first time, to feel and experience the quality and unique attributes of our products that set our brand apart.

“Selfridges has selected a beautiful edit of new and best-selling TALA products and will bring them to life in their exciting and unique retail environment. Known for curating the finest and most innovative brands whilst sharing our commitment to ESG, Selfridges provides the perfect backdrop to connect with a broader audience whilst strengthening our bonds with our community.”

Bosse Myhr, Buying Director Menswear, Womenswear and Childrenswear at Selfridges, added: “We are thrilled to welcome activewear brand, TALA to Selfridges as their first physical retail partner globally. It’s really important at Selfridges to nurture and platform emerging brands and so we are super excited to be working with talented entrepreneur and Founder, Grace Beverley.

“TALA really embodies our customers’ desire for key pieces that offer transitional lifestyle solutions, from working out to socialising with friends.”

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