Technology company Way, which provides a platform for hospitality brands to develop and scale experience offerings, on Tuesday unveiled new products that allow operators to eliminate the need for third-party technologies that take customers off the hotel’s website.

“Instead of relying on separate solutions for each type of guest experience, brands need a unified platform that alleviates the complexity of managing these diverse offerings,” Way co-founder and CEO Michael Stocker said. “Way now provides the only all-in-one experiential platform that supports brands holistically as they scale experiences.”

The company, founded in 2020 and headquartered in Austin, Texas, and Paris, launched “Host,” its first product, in 2020 to help brands curate experiences developed and hosted by local partners and staff.

The new products include “Reserve,” which streamlines the management and selling of resource-based experiences like cabanas and wellness offerings; and “Activate,” which simplifies on-site ticketed events such as shows.

Using the products, brands can launch experience offerings on their websites, where customers can reserve them directly. A back-end dashboard allows staff to book or modify reservations on behalf of guests. Partners include clients such as Hyatt, Montage, Autocamp and Charleston Place.

“Over the last couple of years, we’ve witnessed a steady growth in the variety of experiences offered by hospitality brands,” Stocker said. “This ongoing innovation in the market was a driving force for our product expansion.”

In 2022 Way secured $20 million in Series A funding to help hotels offer immersive experiences.

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