This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures
PROS:Innovative modular design puts users in controlIncredible flexibility in software customizationFuture-proof design for extended functionalityCONS:Essential stand is a separate purchaseCan't fit all 5 modules on the baseAesthetics and texture feel