Box, a file-sharing and content management company, announced a new partnership with Adobe Express, which will now be the default image editor for Box.
The company’s enterprise users will be able to work on images — and soon videos — collaboratively and securely with Adobe Express genAI editing tools.
Adobe Express is powered by Adobe’s Firefly generative AI. It was released in enterprise and mobile app versions earlier this year.
Dig deeper: Adobe unveils Adobe Express for Enterprise
“Today, every enterprise is feeling the pressure to create more content to engage audiences across a growing number of internal and external channels,” said Govind Balakrishnan, SVP of Adobe Express and Creative Cloud Services, in a release. “By integrating Adobe Express directly into Box, we’re helping enterprises close that gap, meeting millions of business users where they work with intuitive, world-class creative tools and AI they can trust.”
Adobe Express in Box. Adobe Express’s integration in Box begins rolling out today. Enterprise users can access Adobe Express tools for no additional charge and don’t need to sign up for Adobe Express.
Some of the current genAI editing tools available through the integration include:
- Instantly crop and resize images.
- Remove distracting objects and backgrounds.
- Add or replace objects and people with a simple text prompt using Firefly-powered features in Adobe Express.
- Automatically and safely save content on Box. This keeps Box as the secure place for storing and managing files.
“We’re excited to partner with Adobe Express to enhance what we can offer with the world’s best creative tools and AI that’s commercially safe,” said Box CEO Aaron Levie, in the release. “As a result, every Box customer and user will have the ability to easily create, collaborate on and securely manage digital media in a single, secure Intelligent Content Management platform.”
More to come. Adobe and Box are also working on additional work features that will support:
- Generating new images using Adobe Express and Firefly AI right within Box by describing a visual or using reference images and then adjusting the style, size, and format.
- Editing video files in Box with Adobe Express, including capabilities like trimming videos, converting to GIFs, and adding captions.
Why we care. Box, founded in 2005, is used by many organizations for secure file sharing. Box has worked with Adobe for more than a decade. This has improved Box’s content management tools. Now, users can edit files without leaving the Box platform. For example, they can view and edit PDFs using Adobe Acrobat.
By adding Adobe Firefly’s genAI tools to Adobe Express, marketers can edit images more efficiently. Video editing will be available soon, and everything is stored securely in their Box account. Users can also sync files between Adobe Workfront and Box.