Digital Marketing

You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that conversion or feedback, you need a

You see and hear happy holiday messages everywhere during this time of year, and yet when it comes time to write your own greetings, whether for friends, family, customers, or

When leads are down and sales numbers drop, it’s easy to blame economic uncertainty. But when slumps last longer than projected, big marketing swings fall short of their intended targets

Testing and performance for email countdown timersAfter you’ve finished your designs, it’s time for testing. How to test your countdown timerHere at Litmus, we’re a little obsessed with pre-send testing, which

Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s

Predictions for 2025 started fast and furious before the calendar flipped to November. But, as you’ve learned, marketing predictors are really bad at them. In 2023, virtual and augmented reality

I’m all too familiar with that uncomfortable feeling in your stomach when you have to hit send on a resignation letter to your manager. (I’ve written four over the course

We’ve updated our article on Threads to include a report that ads will begin appearing on the platform in 2025. Threads has become the fastest-growing social media platform in history

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a

Imagine walking into a store and being greeted by a salesperson who immediately tries to sell you on a product—without even asking about your needs. Off-putting, right? Yet, many businesses

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in

Caspian Studios likes to shake things up. Take its Murder in HR podcast. Many agencies listen to client needs and then develop a program to match. But Caspian took the

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways.

Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential.