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Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in
Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way
CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a
I wrote my first blog about 10 years ago. I started on the Blogger platform and tried (and failed) at blogging for years. Now, I manage my own successful blog
Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the features in martech solutions go unused. That’s true,
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled
Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million in cash and stock. Zeta Global is a marketing cloud that
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or
As transportation systems began to improve throughout the 19th century, the ability for products and services to become less regionalized and available to a broader audience across vast distances came
Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales
Fragmentation. It’s the best word to describe today’s landscape of entertainment and information consumption. Two years ago, user-generated content accounted for 39% of time spent on social media, according to
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place.
Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle. These