Digital Marketing

In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection.

Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands, martech managers will find themselves in

Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures

When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.

Here’s a little secret about TikTok fame and fortune: pumping out hilariously addictive video clips is only half the battle. To get your content in front of a big audience,

Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the Olympic AI Agenda. It promises