Digital Marketing

Key Link Building Trends in 2024 [includes a link building trends infographic] As we move into a new year, the team here at Koozai has been looking into all things

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never

We’re headed down the wrong road with generative AI. Over the last few months, I’ve been struck by the messages from major gen AI solution providers. Unfortunately, those messages feed

Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don't have a marketing

B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind even when a buyer isn’t in market yet. Essentially, it

At this point, pretty much everyone is aware that Google is the biggest search engine in the world. With a nearly 92% global market share, it’s pretty obvious that if

Great content needs to be found to be effective, and that usually means winning the Google game to rank on page one. But do you know what the second-largest search

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”)With artificial intelligence (AI) becoming increasingly prevalent,

Google estimates businesses generate about $8 in profits for every $1 spent on an ad. Though this estimate suggests that Google Ads have an 8:1 ROI, many people want to

How to earn backlinks for your website Backlinks are fundamental in establishing a website’s credibility and improving its domain authority and search engine visibility. They indicate to search engines like

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top

Report: Acquisition > Traffic acquisition: Search default channel group Dimension: Session campaign Secondary dimension: Date Filter: Source medium contains “newsletter” Andy gives the report to ChatGPT and makes this prompt:

Graza. Fishwife. Brightland.

The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing.  This audience-centered model creates a tangible and visual depiction of the long