Digital Marketing

A huge leader dropped out of a major campaign this week. Oh, you thought we meant that national race in the United States? No, that’s news, but this is news

Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts.

When done right, press releases offer a fantastic opportunity to promote your business and boost link building efforts. In this blog post, we’ll explore how you can maximise your PR

The long line of young women curled around the corner from the iconic Casa Magazines store on 8th Avenue in New York City and stretched along West 12th Street. They

A dozen applications arrived shortly after the posting for a copywriter on the content marketing team at The TemPositions Group of Companies went live. Walter Prystowsky, director of marketing, says

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?

As many smaller websites and independent publishers have found out recently: Google has made many changes to their algorithm and their search results. They are attempting to simultaneously deal with

Your organization’s revenue operations (RevOps) can make or break your ability to reach revenue goals. These processes create alignment between your sales, marketing and customer success teams, shattering departmental silos

It takes an email marketing team an average of 2 weeks to produce a single email.That’s two weeks of tinkering with email copy, email design, and email coding before it’s

About the author: Sophie Roberts is Founder of Hampshire Digital, the community network for businesses and marketers in Hampshire, and Managing Director of Koozai. With over 29 years’ of experience

Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach

Original research creates a unique differentiator in your content marketing program, but not everyone or any AI tool can do it successfully. Before you ever pose a question, you must

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.

Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches, but one is not complete without the other.