This post was co-written by Monica Norton. We’ve all been there. Someone suggests a content marketing tactic or topic, and you instantly think, “That’s an awful idea. We can’t do
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all followings have on social media users
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend
I have a confession: I’m a chronic review reader. I start every purchase with a Google search. I rely on content — both from reviewers and from companies themselves —
You’ve probably heard of ChatGPT, the chatbot powered by artificial intelligence launched by OpenAI. You can ask ChatGPT a question, and machine learning will pump out a conversational response. Now,
As we conclude this collaboration roadmap, it’s time to imagine the possibilities that await your business. In the upcoming conclusion, we’ll reinforce the transformative power of custom application development and
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the
You likely associate influencer marketing with well-known B2C tactics. Engaging social media personalities to co-create content and promote products to their massive follower base is a proven way to drive
Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together
The MarTech Conference returns online March 25-26, 2025. As always, the event will focus on helping marketers implement technology, and manage the people, processes and strategy behind that technology to
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‘Tis the season to dig into holiday marketing. As you craft your broader approach and consider tactics to get it all done, don’t forget about the power of influencer marketing.
Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of
What’s your data strategy? Your first thought might be about first-party data collection, performance metrics, or metadata for targeted content. But that’s not what I’m getting at. Instead, I’m asking: