Email marketers are going to have their hands full in 2025.
Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve.
And that’s only the timely stuff.
Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s not forget the role of AI in all of this — all remain part of the job.
Recorded at the Fall 2024 MarTech Conference, and hosted by Kath Pay and Jeanne Jennings, this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges.
The topics discussed include:
- 3:18: What keeps Jeanne excited about email marketing?
- 5:00: How Kath uses AI in her email marketing
- 8:16: Does the C-suite understand the power of email?
- 15:30: Is AI-powered cold email diluting the email channel?
- 19:20: How to navigate Apple’s iOS privacy rules.
- 26:08: Which way are email marketing budgets going?
- 27:33: How do you address Gen Z as an audience for email marketing?
- 28:58: How do you avoid over-communicating with customers with email and push channels?
- 36:47: How effective is personalization?
- 38:52: How about A/B testing and segmentation?
Dig deeper: Why you’re probably underutilizing email sequences
About the author
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.