TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio.
The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends.
How it works:
- Brands input product info or assets, or import them from a URL.
- The AI generates multiple video options using licensed assets (from partners like Billo and Getty Images).
- Content is cleared for commercial use and designed to be TikTok-ready.
Key features:
- Digital Avatars: Tell your stories with customizable AI avatars. This feature is already popular in TikTok’s Chinese market for live sales streams.
- Multilingual support: Create videos in different languages to tap into global markets.
- Customization: Edit and tweak videos to fit your brand’s vision.
Dig deeper: How TikTok is transforming brand advertising
Why we care. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends. It democratizes content creation, enabling more businesses to reach TikTok’s massive audience without specialized or expensive expertise.
Bigger picture. Symphony Creative Studio offers brands a growing suite of AI tools, including script generation, idea prompts and image creation. Unlike competitors (e.g., Meta), TikTok is focusing its AI efforts on practical tools, avoiding chatbot experiments.
The quality of these AI-generated clips can vary. However, they have great potential to simplify and scale TikTok marketing. Marketers should test the tool to gauge its effectiveness and explore its potential for boosting brand engagement.
What’s next. If successful, TikTok’s AI video generation tool could attract more brands to the platform. This could help businesses of all sizes compete better.