Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. But it won’t be the last.
We still don’t know how exactly that’s going to happen and what the impact will be when it does.
And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms.
To sort through where we are and we might be going, I sat down with Konrad Feldman, CEO and co-founder of Quantcast.
Our 12-minute conversation covers topics like
- Konrad’s advice for marketers and advertisers moving forward.
- Where Google takes things from here.
- How Google’s antitrust issues impact the path forward.
- The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025.
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Dig deeper: It’s time to re-think our rejection of third-party cookies
About the author
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.