Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. A Harvard Graduate School of Education study found 21% of adults in
“Let me tell you a story …” Those six simple words command attention. They create an expectation that an engagement-worthy experience is about to unfold. Thoughtfully produced podcasts and videos
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO.
November marketing ideas based on national months Here are even more ways to bring attention to issues, groups, and causes that you and your audience cares about and connect with
How to build an email funnelEach stage of the funnel serves a unique purpose, helping to nurture relationships, drive conversions, and ultimately build customers for life. Let’s break down each
Mastering SEO for the FutureGoogle has shaken up search yet again with the launch of AI Overview, part of its push to make search smarter with AI. This new feature
Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is aimed at enabling advertisers and publishers to share and measure
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal.
Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal.Segmenting by customer lifecycle lets you deliver personalized
Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting
When Mo Sherifdeen joined Travel Oregon 19 years ago, he was the first person hired to work on the website. His role as web manager involved uploading documents and images
Creating social media strategies can be overwhelming — especially when launching a new brand or building an online presence from scratch.
In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding, tool management and architecture vision. This article focuses
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know