Digital Marketing

I still remember my first taste of artificial intelligence (AI).

How to put your customers into a holiday slumber 😴 : To our valued customers, As the end of the year draws near, we’d like to take this opportunity to

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed

It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers

New research suggests that manufacturing marketers — like a lot of other B2B marketers — only feel “average” about their content marketing. Sixty-seven percent of manufacturing marketers say their content

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits.

We’ve updated our story on bulk email restrictions to include the news that Google is going to begin deleting inactive Google accounts starting on Dec. 1, 2024. On Feb. 1,

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still

If you are a small business targeting local customers, local SEO can still generate a great and sustainable ROI (and has become simpler and more predictable than other forms of

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports.

Predicting the death of anything is the easiest way to land in hot water. The second easiest is clinging to once-disruptive concepts after they, in turn, have been disrupted. For

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not.  Conversion rate (CR) is the Swiss army knife of metrics, one which

I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and how purchasing from those links