Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten Wikipedia project stability. The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. Don’t bet on […]

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” Post Views: 1

Welcome to our comprehensive beginner’s guide on how to write a press release in 2025. Put together by our experienced inhouse PR specialists and consultants, our guide on press release writing includes an overview of what a press release is and tips and strategies on how to structure and write a press release for those just […]

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions, such as page views, specific clicks on a particular call to action or purchase form submissions. Configuring and analyzing these events against your market goals […]

Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Post Views: 2

For decades, marketers relied on the classic funnel model – awareness, interest, desire, action. But in today’s digital-first world, this linear approach no longer reflects how people buy. The traditional funnel assumes order, whereas the reality is far more chaotic. Continuing to blindly rely on it can lead to missed opportunities, wasted budget, and a […]

One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, I had an experience that perfectly illustrated this — an interaction with a company through its SMS channel. While it was more of a customer […]

I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an existing one, having a roadmap is key. But, figuring out where to start? That’s another story. To get over the hump, I recommend looking at real business plan […]

Key takeaways ✨ Gmail and Yahoo rolled out new deliverability rules in February 2024 that every sender must follow if they want their email delivered. Comply with the new rules by authenticating your emails, using easy unsubscribes, and closely monitoring your spam complaint rate. Is there any way to ensure your emails always land in […]

Here at Koozai, we’re specialists in all things search marketing. From SEO and content marketing, through to PPC, digital PR and analytics, we’ve specialised in analysing and forecasting search data, keywords and trends, as well as delivering award-winning digital marketing campaigns and strategies, for 20 years. This snapshot report will be the first in a […]

News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets.  Before today, predictions for U.S. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Post Views: 4

Every business relies on leads–potential customers who have shown some level of interest in their product or service. But not all leads are the same. Some are ready to buy, while others need time, education, and engagement before they consider making a purchase. Businesses categorize leads into three types to better understand and manage them: […]

Step 1: Start with an accessible foundation At the heart of all of our emails is a foundation of HTML, CSS, and real text that helps keep all of our campaigns accessible. While a lot of brands opt for all-image emails, we prefer using as much text as possible—styled with CSS to keep it on […]