Digital Marketing

You nailed your Halloween costume. You’re on track to hit your Q4 goals. You’ve even gotten some holiday shopping done. Then it comes time to create all your Thanksgiving-themed collateral

With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. Contextual and behavioral targeting can

Meta’s New Option: Disabling Comments on AdsMeta is rolling out an exciting new feature that allows brands to disable comments on their ads before they go live on Facebook and

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels

Pretend it’s late 2024. Oh, wait, it is. How time flies. As you plan your marketing strategy for 2025, think about the team you’ll be part of or that you’ll

Creating videos for Instagram has to be one of my favorite marketing tasks.

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of

Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability.

Holiday advertising, while crucial to year-over-year success, can be a daunting task for even the most popular brands. You’re not alone if navigating holiday ads for your business feels more

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top

Whether it's writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user

When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an

Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Amazon’s Prime Big Deal