Digital Marketing

I have chimed in about martech job descriptions in the past. It’s time to revisit the topic.  Job descriptions typically range from specific to vague and reasonable to aspirational. (For

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.

IT solutions for businesses are no longer a luxury, business owners they’re necessary for companies seeking efficiency and growth in a competitive market. Today’s business landscape demands more than just

There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot.  The survey found only 23% of employees

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters.

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach,

The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides.

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires

Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities.

Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We

Composability is not a coming trend, it’s here — presumably here to stay. That’s the message from MessageGears in a new report based on a survey of 300 enterprise technology,