Digital Marketing

In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with more than 5 billion people worldwide using social

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of

You’ll never know what content works — and why — unless you regularly track and evaluate its metrics against your business goals. However, just as content performance doesn’t remain static,

I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written.

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked —

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this

Many advertisers for many years used enhanced cost per click (also known as enhanced CPC or ECPC) bidding to streamline their manual bid management with the help of machine learning

You certainly don’t need me to tell you that it’s been a wild past few weeks, months, years. Whether it’s natural disasters and extreme weather events, breakout diseases and pandemics,

Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. And 40% are

How do you approach content optimization? It’s easy to get stuck working on one piece at a time — trying to make one thing rank higher, reach its conversion goal,

Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working.

Mapping Business Requirements: A Strategic ApproachImagine embarking on a road trip without knowing the destination; it sounds adventurous but is hardly practical for business. Crafting a successful strategy requires mapping

What did you learn about marketing and marketing operations in 2024? How did you grow your skills? And what do you plan to learn in 2025? Tools like generative AI

This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound