I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained
In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making
If you’re not sure what a blog is, you’ve definitely come across one at some point. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes.” Maybe you
The weather may be a bit cold and dreary, but many businesses are heating up in the winter. And even if your business shines brightest in the sunny summertime, a
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case.In email marketing,
In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers
For the last 25 years, people have used internet search in a straightforward way. Input a keyword or phrase, and the search engine returns pages and pages of results that
If you're just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there
Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a
As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice?
Have you ever Googled a company before making a purchase? Or scrolled through social media reviews to gauge how other customers have fared? As a business owner, you can also
Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? Should it be blended with other motions like inbound, outbound, social media, community and events? Should
This post was co-written by Monica Norton. We’ve all been there. Someone suggests a content marketing tactic or topic, and you instantly think, “That’s an awful idea. We can’t do
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all followings have on social media users