It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level game plan and a clear objective. Post Views: 12

Choosing the right paid media channels is key to B2B advertising success.  This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do […]

I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog. As a noob marketer — and still to this day, honestly — I’d test out new concepts on my […]

Let’s play a quick game of What Should This Tech Startup CEO Do? Company strengths:  The company pioneered a technology that is truly revolutionary.  Your product is synonymous with this technology and has global name recognition.  You received more earned media in the last few years than anyone except Taylor Swift. Investors are desperate to […]

Like most millennials, I’m an Instagram (IG) native. I’ve used it both professionally and personally for what feels like a lifetime, so, of course, I’ve had to come up with thousands of Instagram captions. Post Views: 11

When Big Bolt redesigned its website, they had two main goals in mind: to rank high on search engine results pages when people searched for fasteners, and to accelerate the path to solutions that solve specific problems, resulting in more requests for quotes. Our team took a new approach using B2B website best practices, including […]

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.  Here are some insights from B2B marketers and stats from the report to help guide […]

Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you). Source link Post Views: 9

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals. Post Views: 8

If your social feeds and inbox look like mine, you can’t avoid the AI hype. I recently read a paper, “In 2025, AI won’t just assist salespeople – it will replace them.” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. This excerpt from the […]

As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I’ve seen businesses of all sizes succeed with smart, budget-friendly marketing strategies. The key to getting […]

Doing more with less seems to be a constant theme for business owners and marketers. That used to mean working more hours and finding hacky shortcuts to save time. But now there’s a new breed of software called AI agents that promises to generate more results and save you time in the process. They’re already […]

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say it’s the single most important channel for their campaigns, a new report found. The report from Skai, The State of Retail Media 2025 (registration required), done in collaboration with The Path to Purchase Institute, is based on a survey of […]

Trendy content marketing formats and platforms can come and go. Today’s TikTok campaign is tomorrow’s “Remember when …?” But one format has stood the test of time — email newsletters. Newsletters offer plenty of marketing appeal, helping brands build a subscribed audience of consumers who want to hear from your business. They’re also relatively easy […]